85 Advisors was pleased to advise Pirean, a leader in Identity-as-a-Service (IDaaS) and Consumer IAM, on its recent sale to Exostar. Pirean’s IDaaS platform, Access: One, is used by customers worldwide in the banking, financial services, insurance, and government sectors, as well as the energy, retail, and telecom industries.
85 Advisors is pleased to announce that Mark Kovarski has joined the firm and will lead business development activities in Canada and advise clients focused on emerging technologies, including AI, blockchain, and next-generation analytics.
85 Advisors is pleased to announce that Amy Jones has joined the firm to lead a new Education Technology focused advisory practice in addition to assuming the role of Chief Operating Officer.
85 Advisors is pleased to announce that Derek Schwartz has joined the firm’s growing leadership team as Managing Director and Head of Client Development.
Few things are as important as nailing down your sales strategy during a go-to-market (GTM) planning exercise. And, yet, most companies get it wrong.
Understanding and shaping perception is the first step to building a successful reputation, and to be an effective marketer, you must do everything in your power to build, control, and stimulate it. It is particularly important for technology startups to cultivate a positive perception - you want to be perceived as successful before you are actually successful. Success can be communicated in three ways: inferred, referred, and proven.
About 17 years ago, I was a software sales guy. I had been a product manager for a product that did not exist. We had just gotten a new CEO and he told me to go and create the PRD (Product Requirements Document) for a web-enabled version of our property management and central reservation system. I completed this assignment and the product was ultimately developed ...
Demand generation starts with your contact database. Most companies have already messed up their contact database to the point where it will be a lot easier - and more effective - to re-build the contact database from scratch. In this post, I will explain how your contact database gets messed up and what to do about it.