About
Our name and logo
85 is the product of two prime numbers, 17 and 5. Primes are irreducible: they cannot be broken into smaller factors. That mirrors our philosophy of irreducible quality, in which every engagement receives a level of attention that cannot be diluted.
Our logo makes the idea visible. Five instances of “17” radiate at 72° intervals, forming a starburst that is both structured and dynamic: order with energy, precision with momentum.
How we work
Plan: Strategic advisory
Growth opportunity review, strategic option assessment, product-market fit analysis and pre-exit positioning.
Build: Growth advisory
Go-to-market strategy, pipeline diagnostics, marketing operations, and sales tooling and operations.
Position: Pre-exit advisory
Strategic, operational and financial positioning, and a value-maximizing playbook for the sale.
Transact: M&A advisory
Sell-side advisory, buy-side origination, structuring and negotiation, and deal execution through closing.
By the numbers
$2B+
Lower middle market transaction value
$40B+
Assets under management of our buy-side clients
20+
Average years of experience on our senior team
Where we focus
Leadership team
Steven Freitas
Executive Managing Director
Amy Jones
COO & Head of EdTech and Services
John Oh
Managing Director & GROWTH LEAD
Pierre Chamberland
Founder-in-Residence