Few things are as important as nailing down your sales strategy during a go-to-market (GTM) planning exercise. And, yet, most companies get it wrong.
Your Product is Amazing, BUT Your B2B Marketing Sucks
Glad I got your attention. Marketing does not suck. But, it can suck and that is what we should all try to avoid.
Marketing will suck if it is not a critical component of driving the overall go-to-market (GTM) strategy. If your marketing is merely supporting the GTM, I would say that you will continue to have low expectations from marketing.
In this post, I will address the topic of how you can make sure that your marketing drives the GTM. For that, let us begin with the person for the job.