Firm news
85 Advisors
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85 Advisors acted as exclusive financial advisor to LogicJunction on its sale to Purple WiFi. Financial terms were not disclosed.
LogicJunction
Based in Cleveland, LogicJunction provides indoor location and wayfinding software used by some of the largest healthcare organizations in the world. Its technology combines Wi-Fi, Bluetooth and a building’s unique geomagnetic signature to deliver precise indoor navigation with minimal hardware.
Why it fits
Purple’s Wi-Fi platform gives venues analytics on how visitors use their spaces and lets them send targeted messages. With LogicJunction, Purple adds one of the most comprehensive and scalable indoor navigation systems to its analytics portfolio.
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